When I attended the launch of Ross Dawson’s top 100 Australian Web 2.0 applications list a few weeks ago, there was a lot of complaining going on about how the mainstream media (although the Australian Financial Review attracted some praise at the time as a notable exception) wasn’t taking Web 2.0 seriously, how nobody would cover the space, complain, moan etc.
At the time I wrote on my twitter page that any startup with an interesting yarn to tell could contact me. And Plugger.com.au did. They had an interesting yarn which was appropriate for the AFR audience; you can read the story on MISAustralia.com here. It ran in this morning’s AFR.
The lesson here: mainstream media does listen to Australian startups, if they talk to it.